Focusing on Employer Branding - Personal Hungary Conference
Hundreds of professionals gathered for the largest HR exhibition in Budapest on November, 15. Personal Hungary is a meeting point for providers of HR management products and services to meet HR managers, as well as decision-makers from the public, administration and business. The aim of the event was to connect the exhibiton with practical forums as well. Visitors had the chance to attend many qualified lectures on a variety of topics, with a whole stage dedicated to employer branding, filled with even more exciting presentations on the topic.
Time has changed and there is a growing concern among companies about finding and keeping the best talents to achieve their goals. That’s why there is a constant need for building a stronger employer brand. The session about the importance and the impact of employer branding was opened by Anita Zvezdovics, Chief Fizz Officer of Brandfizz, who is an expert in this field. She highlighted that the results of employer branding within the business process have already become measurable, thus leaders have started to deal with employer branding on a strategic level, which requires a more transparent and even an integrated employer branding approach.
Founder of SSC Heroes, Zsolt Kelliar also took the stage to discuss if „Candidate experience is a „Nice to have” or „Must have” in employer branding”. So what are employers doing to build a stronger brand – even during the recruitment process? Companies need to focus on changing their mindset and offer a much better candidate experience to candidates than they originally expected. This is how the 'vow effect' starts and remains in a candidate and then in our future employees. Zsolt believes that it might be challenging, but one needs to look at the recruitment process as one of the key channels of employer branding and make sure the candidate experience is “awesome” even if the candidate is rejected. In order to do that, companies need to open up to the next generation job seekers by enabling them to apply through video interviews, providing more information, fun facts and company videos that capture their attention.
We believe that with clear signs that the competition for talent is becoming more challenging, it is truly a turning point and means a recruitment revolution. Many organizations need to turn their attention to strengthening their employer brands and focus on candidate experience, especially as a new generation of employees enter the workforce. Gen Y and Z employees bring with them a brand new perspective, so organizations can no longer afford to rely on traditional recruitment solutions.
Interested in our next generation, employer branding, and tech-focused recruitment solutions? Visit www.sscheroes.com/hiringhub to learn more!